The Brisbane-developed game Bluey's Happy Snaps launched on PC and consoles on Thursday (15 October), bringing the animated show's hometown into a family photography adventure. Gameloft Brisbane developed the game in collaboration with Ludo Studio and BBC Studios, with players exploring familiar settings alongside Bluey and Bingo.
The publisher's release announcement describes an adventure built around Dad's old camera. Players take pictures as they explore and add those moments to a scrapbook, choosing which memories to capture along the way.
Up to two players can explore together. The game's official website, which now lists it as available, explains that a second player can join the adventure alongside the person using the camera. Stickers, costumes and decorations are among the items players can collect while customising their scrapbooks.
Made locally
New Farm Park, South Bank and Mount Coot-tha feature among the Brisbane settings, according to Gameloft. The official Bluey announcement also describes Australian wildlife, including lorikeets and koalas, appearing as players explore the family home and locations familiar from the series.
Brisbane Times reported that the game's artists spent weeks visiting the locations to help recreate them. The studio's audio team also recorded bird sounds at Currumbin Sanctuary, giving the production another local connection beyond its setting and development team.
The launch comes as the Brisbane studio plans further growth. Brisbane Times reported that Gameloft Brisbane now has 130 employees and plans to reach 200 by 2030. Those staffing figures describe the studio's broader operation and expansion plans, rather than a count of people working solely on the new Bluey title.
Beyond the screen
Gameloft says the game is intended to encourage creativity and give children ideas they can continue using away from the screen. Alongside photography and exploration, players can try activities inspired by the series, including Shadowlands and Magic Cauldron, with room to choose how they play.
Physical editions include activity cards intended to extend that play beyond the game. The publisher separately lists extra dress-up items, a digital album and the grannies-themed bonus content among Deluxe Edition features, making the choice of edition relevant to families looking for those additions.
The official game site says English voiceovers are available at release, while additional localised voiceovers will arrive in a free update shortly afterwards. An internet connection will be needed to download that update; translated on-screen text is already offered across the languages listed in the site's release notices.