Based in Toowong, ThatGermanGuy brings together IT support, website design and digital advertising for businesses and home users. The business describes its approach as practical help with technology, explained clearly and handled locally, with services covering Brisbane's Inner West.
Ben introduces himself on the website as the person behind ThatGermanGuy. His service combines a technical background with website and advertising support, providing a direct point of contact across those areas. The emphasis is on connecting the technology involved rather than treating websites, campaigns and IT systems as disconnected tasks.
For households and businesses, the support offering includes Windows and Linux, laptops, smartphones, software, networks and new-device setup. Troubleshooting and guidance are available remotely or through local visits. The on-site service area focuses on Toowong and nearby suburbs including Auchenflower, Taringa, St Lucia, Indooroopilly and Milton.
Websites and Online Shops
The business's website and eCommerce design service covers WordPress sites and online shops for small businesses. Its website describes layouts for products, bookings and service packages, with options for selling products and vouchers or presenting a catalogue rather than building a full online shop.
Projects begin with a discussion of the pages, product catalogue and contact options the business needs, so the scope is clear before the build. Responsive layouts cater for phone, tablet and desktop visitors, with clear navigation, readable information and contact pathways part of the stated design approach.
Existing websites can also be redesigned, including changes to structure, messaging and shop features. ThatGermanGuy lists future updates for offers, products, blog posts and promotions among its website features. Its design page also describes expanding a site with service pages, product pages, frequently asked questions and blog content.
Campaigns, pages and tracking
The business also offers Google and Facebook advertising services, including campaign planning, setup and ongoing refinement. Google Ads work covers campaign structure, keywords and ad copy, while the Meta offering includes audience setup and testing for Facebook and Instagram campaigns.
Landing pages and tracking form part of that service rather than sitting outside the campaign brief. The business lists mobile-first campaign pages, clear calls to action, Google and Meta tracking setup, and conversion event checks. Plain-English reporting is intended to explain which campaigns contribute to calls, forms and customer enquiries.
For an existing campaign, Ben says he can review account structure, targeting, search terms, advertising, conversion tracking and the landing page. The process outlined on the website starts with reviewing the customer's offer and current website before recommending the audience, message and next steps. Remote support, website work and advertising management are also available beyond the local on-site service area.
Portrait image: ThatGermanGuy, used with permission.